Why Is It So Important That Your Exhibition Stand Looks Fantastic?

vintage plane

​​Allow me to demonstrate why it is so important that your exhibition stand looks professional with two images and two questions…

Would rather get in the plane above…

Or this one below?

BOEING plane


Let me guess… the second one? Why?

Well apart from the obvious answers that the top one is a complete wreck and the bottom one looks like it will actually get you to your destination there are also several key factors in the second image that make, getting on to that plane much easier. These are:

  • It is visually appealing
  • The plane is clean and modern looking.
  • There is a clear entrance to the plane with the door open making it inviting.
  • There is nothing cluttering up the photo a clear purpose to what you are supposed to do.
  • You can clearly see who the plane is made by instilling confidence.

You may ask what has a plane to do with an exhibition stand, but these points above have everything to do with how your exhibition should look and how you should ensure it stays throughout your exhibition.

Let’s elaborate:

  • Your exhibition stand has to be visually pleasing. Without turning heads of passers by you will never attract any new visitors to your stand.
  • Your exhibition stand graphic design has to be clean and uncluttered, if your stand is cluttered with bits and pieces of information it will make the whole space really busy and almost impossible to read; people will just walk on by.
  • There must be a clear entrance to your stand, how will people come on to the stand if they don’t know how?
  • Your exhibition stand space needs to be open and clutter free and of course litter free.
  • Your stand needs to be clear and concise in it’s message. Either A, B or C. Do not try and do all three as this will result in a confusing and ineffective exhibition stand.
  • Make sure your brand logo, company name and strap line are as big as you can possibly get them. The bigger they are the more likely people are to see them from a distance.

Keep these 6 basic points in mind when organising and running your exhibition stand and you will be half way there to a very successful exhibition.

The other half? Well that’s even easier…just follow this link below to get your new free 3D exhibition stand design today:https://www.plus-exhibitionstands.com/free-exhibition-stand-design/

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Plus Exhibition’s flexible exhibition stand services are the most cost-effective on the market. You can commission a bespoke exhibition stand that’s tailor-made to your specific requirements or hire one of our exhibition stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Plus Exhibition specialises in one-off bespoke exhibition stands that can be reused time and again. We supply your custom, bespoke exhibition stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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