The 8 Basic Principles of Graphic Design

principles of design

Your exhibition stand will be seen by potential and current clients and no matter how good your staff on the stand are, their first impression of you in front of all your competitors will always be what they see when they approach your stand. This is why it is so important that you get every element of your graphic design right! 

There are 8 basic principles here are the first 4: 

1) Alignment 

Alignment is key when creating sharp and eye catching design, but all the individual elements of the design need to have a connection with each other and look like someone has designed them, not just thrown them together. Getting the alignment right will make for a clean and professional looking design, not something that looks like it has been thrown together in five minutes. 

2) Contrast 

Contrast will allow you to put emphasis on certain elements of the design, be it your logo, your slogan or a particular product image. Think black and white, big and small, thick and thin. Contrast will help the viewer/reader appreciate your design in the way intended, it will guide their eye around the design and also keep their attention. 

3) Colour

One of the most significant parts of the design will be its colour palette and how you use those colours. Colours will dictate the mood of your design and each colour has different connotations. Here are a four: 

Green – Eco, environment, charity, good, easy, simple. 
Red – Anger, danger, conflict, drama.
Blue – Calm, passive, trust, responsibility .
Yellow – happiness, summer, optimism, cheerful. 

Be careful with block colours, especially in backgrounds, ensure that all text etc. is easily visible. 

4) Space

To fill or not to fill? That is the question. Blank space can help highlight elements of your design making the empty space just as important as the filled space. How much space you leave depends on the type of design you are after. There is no exact science to this unfortunately it all comes with experience and having an eye for design! 

If you are struggling with your exhibition stand graphic design, or even just the layout of your actual exhibition stand, then why not take advantage of Plus’ 35 years experience within these 2 fields. Our expert exhibition stand design team are ready and waiting to help you make your next exhibition stand not only the most visually impactful but the most successful one yet. Call 01782 264110 and speak to one of our experienced design team or email [email protected]

Look out for the other 4 principles in a few days! 

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.
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Our Exhibition Stand Services

Plus Exhibition’s flexible trade show stand hire services are the most cost-effective on the market. You can commission a bespoke stand that’s tailor-made to your specific requirements or hire one of our stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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