Ten Top Tips For Exhibitors

Success!

This blog highlights what I feel are the 10 key points to a successful exhibition, they are invaluable to any exhibitor, from the seasoned pro to the first timer. It is worth making a note of these and as your exhibition plans take shape, ensure you are doing every single one!

  1. Choose the right exhibition. There are literally thousands of exhibitions out there, make sure you do your research and pick the correct one for you.
     
  2. Ensure the exhibition you have picked is actually going to attract enough visitors. The best way to do this is quiz the organizer on their marketing plans and what they are going to do to ensure your investment is not wasted! Don’t be scared of doing this, after all you are spending a substantial amount of money with them.
     
  3. Set achievable and measurable objectives. Write down exactly what you want to achieve at your exhibition. An example of this is “125 qualified leads”. Make sure that after the exhibition you gather your team together and assess your progress.
     
  4. Design your stand in line with your objectives. This point I cannot stress enough, so many people thing that an exhibition stand just needs to look pretty. Let your exhibition design company know the objectives you have set and they will help you design it to help you achieve these objectives. For instance don’t set an objective of selling X amount of products then have a stand that has nowhere to display the product!
     
  5. Train your staff. At your exhibition the people on the stand are your company’s most important asset. Research has suggested up to 80% of an exhibitions success is down the people on the stand. Make sure they know everything they need to know to ensure a highly successful event.
     
  6. Forget what your Mum and Dad told you, talk to strangers! Speak to everyone you can, the more people the better.
     
  7. Learn how to converse properly. This may sound surprising but the amount of times I have been to exhibitions and heard people asking completely closed questions to start a conversation is shocking. For example “Can I help you?” is a waste of time, as 95% of the time people will just say no! Ensure you use open questions that will draw an engaging answer out of them. There will be a whole blog on the art of conversation, as it is so important you master it to get the most out of your exhibitions!
     
  8. Write things down and record every lead you get! Don’t rely on your memory; it may not be as good as you think! Ensure you record every lead, every positive conversation and keep everyone’s contact details safe!
     
  9. Do not:
  • Eat on your stand
  • Sit down
  • Use your phone
  • Have your back to the aisle
  • Have coats and bags etc. strewn across the floor – there are cloakrooms for a reason!

10. ​Follow up your leads. This is simple…if you don’t follow up your leads you will achieve a 0% return on your investment, but more importantly make sure you can measure the result of those leads, after all if your return on said exhibition was 400% you may just think about doing more of them…

These 10 points will ensure your exhibition has a much higher chance of succeeding, but do not pick one or two, DO THEM ALL.
 

Need your very own exhibition stand design? We offer a completely free, no obligation design service. Follow this link for more details! 

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.
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Our Exhibition Stand Services

Plus Exhibition’s flexible trade show stand hire services are the most cost-effective on the market. You can commission a bespoke stand that’s tailor-made to your specific requirements or hire one of our stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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