Rules to follow to get the best memorable impact from your exhibition stand – Part 4

taking a picture of someone else

#4 Rule Number Four: People relate to people.

Think about it! Do you relate more to an object, idea or a person? Most people relate to people.

Knowing this would lead you to think that everyone would tell the story of the people behind a product or service but guess what? They don’t! How many times have you been on an exhibition stand where there are just pictures of product or service, coupled with an all knowing salesman bleating on about his product regardless of whether you have a need for it or not. This is a typical example of a non empathetic sales person but that’s another subject. It is so much more  powerful to use an image that relates to people using or receiving your product or service. This can be made even stronger if you can show people of the same or similar backgrounds, as people relate best to their peers. 

An example of this is Superman; would he be so appealing to us if he was not also Clark Kent? 
By telling a story about relationship, you inculcate a sense of trust between the identified audience and your brand and message.

All good film directors know that to really make an audience trust a character the eyes have it, again because of our inbuilt behaviour genes, from birth humans gain information by looking into each others’ eyes. Not literally each others eyes but seeing and copying what their peers do, it is a very powerful influence that should be built into your stand if at all possible. 

A smiling face has appeal and will be interpreted by any person whether in China, India, Africa the list is endless – global appeal which will attract more people to your stand. Once attracted please do train your people to be empathetic, question, question, question not tell, tell, tell!

To discuss suitable images you can tap into the plusgroup’s 30 plus years in the graphic design and exhibition stand designer field. We have a breadth of knowledge and expertise in hitting the nail on the head first time. The great thing is the initial design and 3d exhibition stand visual is absolutely free with no strings attached. A free exhibition stand design for you, all you have to do is pick up the phone and dial 01782 264110 to speak to one of our client managers or email us on [email protected]

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.
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Our Exhibition Stand Services

Plus Exhibition’s flexible trade show stand hire services are the most cost-effective on the market. You can commission a bespoke stand that’s tailor-made to your specific requirements or hire one of our stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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