Rules to follow to get the best memorable impact from your exhibition stand – Part 3

pile of open books

#3 Rule Number Three: Tell a Story.

So how do we do that? Well the unforeseen changes a journey into a story!

A story is only a string of words and at best a description unless there is some form of the unforeseen. Imagine driving from your home to work, a definite journey but not a story. If by chance someone knocks on your window while you are stopped at traffic lights and asks you for a lift and engages you in conversation – then there is a story to recount, who knows where it might lead. The unforeseen is you have had your everyday journey interrupted.

 You can define the unforeseen in so many ways. It does not just mean, having a battle with someone or something totally negative happening. The unforeseen happens in every day business life and is often a positive not a negative.

If a person or a company has a problem to solve this is in itself is the unforeseen! It is the marketer’s job to take this unforeseen something and explain why the product or service is relevant to that person or company’s problem.

How? By listening to the problem and then creating a visual story to resolve the unforeseen. The story becomes the solution and then the challenge is to condense this into a one line headline with graphics to tell the story in an exhibition stand design scenario. It is then the exhibition stand designers job to liaise with the marketer to develop and produce the answer.

Sounds simple! It’s not!

To develop a story and link into an existing brand takes a lot of brain storming and experience! Fortunately you can tap into the plusgroup’s 30 plus years in the graphic and exhibition stand builders arena. We have a breadth of knowledge and expertise in hitting the nail on the head first time. The great thing is the initial design and 3d exhibition stand visual is absolutely free with no strings attached. A free exhibition stand design for you, all you have to do is pick up the phone or email us.

Tom Bristow

Tom Bristow

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Plus Exhibition’s flexible exhibition stand services are the most cost-effective on the market. You can commission a bespoke exhibition stand that’s tailor-made to your specific requirements or hire one of our exhibition stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Plus Exhibition specialises in one-off bespoke exhibition stands that can be reused time and again. We supply your custom, bespoke exhibition stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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