Rules to follow to get the best memorable impact from your exhibition stand – Part 2

guy eats a cookie

First Impressions Matter.

It’s a fact we no longer live in caves and lighting tends to be bright enough to see clearly today however our brains are still programmed albeit subconsciously to react according to rules that have evolved over many tens of thousands of years. Which leads us on to rule number 2.

#2 Rule Number Two: Above all First Impressions Matter. 

Yes it’s an old saying but it really does matter and there is plenty of evidence around to support that; just Google first impression matter and over a million search results are sent back, but basically they all say the grey matter between our ears has been honed over 1000’s of years to react quickly and remember visual impressions mainly to survive. React to danger, react to food sources, react to friend or foe, these are deep rooted and we can’t help but sub consciously react to visual stimulation, it’s in our genes!

In the world of exhibition, this subconscious is hard at work and we do not even realise it. If your audience gets the wrong idea or a danger colour is used and triggers the flight response then your stand will not be visited. The first impression must appeal to the primitive instincts to draw them in.

The graphics and primary message used needs to hook the audience and invite them to find out more without triggering any danger signals which are inherent in all our brains and all this is done in a fraction of a second. If you wanted to survive in caveman times you had to make those snap decisions to avoid being trampled or mauled to death.

For example, even if your exhibition stand is selling guard dogs its no good putting a picture of a snarling Alsatian dog on the stand people will automatically flee, instead use a picture of cuddling puppies with a message “find out how they turn into guard dogs”!

Plus Exhibition stands are very aware of this rule and we are happy to provide a free 3D design of how we think your stand could work better for you. All you have to do is send us an email or call us on 01782 264110. We will then have a 10-minute chat with you to develop a brief and provide a free with no obligation design.

Watch out for the next rule in the next few days.

Tom Bristow

Tom Bristow

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Plus Exhibition’s flexible exhibition stand services are the most cost-effective on the market. You can commission a bespoke exhibition stand that’s tailor-made to your specific requirements or hire one of our exhibition stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Plus Exhibition specialises in one-off bespoke exhibition stands that can be reused time and again. We supply your custom, bespoke exhibition stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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