How to Organise a Last Minute Exhibition

business people discussing on a table

Although the ideal scenario is having plenty of time to plan ahead, from time-to-time a last-minute exhibition could occur — so it’s always good to be prepared!

Whether a spot at an exhibition has only just become available or you simply haven’t had the spare time to plan up until now, a last-minute exhibition isn’t uncommon — it’s something that requires quick, creative thinking to ensure that every vital aspect is considered. In this post, we highlight a few important things to consider when planning a last-minute event, and how to succeed despite a tighter timeframe.

Stay Calm

Although this may sound like the most obvious and useless piece of advice, last-minute planning will be an absolute nightmare if you don’t keep calm and adopt a logical approach. Yes, it’s a stressful situation where you literally have a time limit, but it’s all too easy to make poor decisions if you panic. If you’re ever in a moment where you feel like it’s becoming too much or you’re struggling, give yourself a break, take some deep breaths, and clear your head for a moment. A short walk is always a good option if you need some fresh air, as it not only relieves stress but also can encourage creativity — not a bad combo if you’re struggling for inspiration.

 Call an Emergency Planning Meeting with Your Team

Time is not something you have a great deal of but also should not be wasted. As soon as it’s confirmed that you will be attending an event, it’s crucial to rally the troops as soon as possible to put together a plan of action. Depending on the nature of the exhibition or goals, this will vary somewhat. While you may usually handle the majority of tasks yourself, with a shorter period of time to work with, it could be more productive to delegate as much as you can. This way, your team can handle tasks that don’t require you to handle them firsthand, but it also creates an ideal opportunity for them to take on more responsibility.

It’s also vital for both you and your team to fully familiarise yourself with every aspect of the event. This will include the location, opening/closing times, on-site services (power, wifi, etc.), your exhibition stand spot and much more.

Consult an Exhibition Stand Expert ASAP!

If you’re compiling a to-do list for your last-minute exhibition, consulting an exhibition stand company should be right near the top. A bespoke exhibition stand is essential to attract attention and achieve your goals at events. Therefore, by contacting an expert as soon as possible, it provides a larger window to achieve a design that suits your needs as well as incorporate aspects that may require a longer turnaround.

By failing to do this as soon as possible, you run the risk of having to use a poor quality stand (or no stand at all), which can have a severe impact on the way your brand is perceived and does nothing but fantastic things for your competitors. You want every passerby to be engaged by the design and features of your exhibition stand, so if you have a last-minute exhibition to plan — you should speak with our team of experts today!

Tell Your Customers and Social Media Followers NOW

Throughout the build-up to an event, businesses will post a consistent stream of social media content to ensure that their customers and followers are aware that they’ll be attending an event. Doing so is a fantastic way to create a pre-event buzz and make sure that attendees have good reason to seek out your exhibition stand. Unfortunately, being a last-minute exhibition means that you have to be a little bit more aggressive with your social media marketing.

Luckily you have several social media channels at your disposal. Focusing on Facebook will be the most effective for getting a direct response from people as well as Twitter, which is a fantastic way to connect with the event organisers and attendees — whether it’s directly or via retweets. Also, if you use the event’s hashtag, it will help to get as many event-attending eyes on your posts as possible.

Are you planning a last-minute exhibition and need a bespoke exhibition stand as soon as possible? At Plus Exhibition, our experts can design and manufacture an exhibition stand that suits your needs and budget, and we will strive to accommodate your timeframe. Get in touch today to discuss your requirements!

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.
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Our Exhibition Stand Services

Plus Exhibition’s flexible trade show stand hire services are the most cost-effective on the market. You can commission a bespoke stand that’s tailor-made to your specific requirements or hire one of our stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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