The Benefits of Interactive Exhibition Stands

interactive exhibition stands

Attending a conference or exhibition is great way of promoting your brand to hundreds, even thousands of attendees. But standing out can be difficult, and the last thing you want is to look like every other exhibitor. Technology has advanced rapidly in recent years, playing a prevalent role in our day-to-day lives, so why not introduce technology to your event?

 

An interactive exhibition stand can make the difference between being remembered and being forgotten — and when you’ve invested time, effort and money into an exhibition stand, not to mention event materials, staff cover, accommodation and transport, registering zero interest is not an option. In this blog post, we look at the benefits of interactive exhibition stands and how you create an engaging exhibition experience that has attendees flocking to your stand in droves.

 

They Make You More Memorable

 

Standing out in a conference is crucial, but not only do you want to be popular on the day; you also want to be remembered long after the event is over. In most cases, a prospect may express their interest when they speak to you, but often, they’ll accumulate contact details of multiple businesses, so whether you’re waiting for them to initiate contact later or you actively set out to try to re-engage those leads, you’ll still be relying on them remembering you. If they think back and your exhibition stand is a blur in their memory, it’s unlikely they’ll choose to work with you.

 

Having an interactive exhibition stand can instantly make prospects remember you, so when you pop up in their inbox after collecting their details with an opportunity to discuss next steps, they’ll instantly remember what made your stand pop — perhaps it was a unique use of Augmented Reality (AR) technology or a fun photo booth that encouraged attendees to strike a pose. We’ll explore some unique ways to make your stand interactive later in this blog post!

 

They Increase Footfall

 

Having an interactive exhibition stand will naturally attract more visitors to you, and like anything, it’s a number game — the more people you draw to your stand, the more opportunities you have to convert. Like attracts like, so the more people you have interacting with staff at your stand, the more other attendees will see that the stand is popular and want to check it out for themselves. Getting people to your stand in the first place is the challenge, but interactive exhibition stands can do just that. For a big impact, actively promote your exhibition stand and the activities on offer on social media using relevant hashtags before attending to build buzz and excitement and make your stand the first on an attendee’s list that they want to check out, and continue posting during the event.

 

Interactive Exhibition Stands Increase Engagement

 

Increasing the traffic to your stand is one thing, but engaging those visitors is something completely different. If attendees want to stand around and listen to the same old spiel, they can go to any other exhibition stand, and sooner or later, they’ll lose interest and gradually drop off. You don’t have to go big on technology to make your exhibition stand interactive. Hosting a product demonstration or having multiple touch-screen tablets on display can prolong the time people spend at your stand, even if it’s just giving attendees an alternative way to engage with you as they sit in a comfy corner to rest their feet before heading off for the day.

 

How to Create an Interactive Exhibition Stand

 

Now you know the benefits of interactive exhibition stands, but how can you introduce technology to your event to boost footfall and engagement and make your stand memorable?

 

Use Technology

 

Your exhibition stands company will be able to arrange the most advanced technology for your exhibition, but even businesses on a budget can benefit from technology. Consider this statistic: when viewers watch a video, they retain 95% of its message. That’s compared to just 10% when the message is in text form. You can easily take advantage of this to help prospects remember you: have large TV screens playing a video on loop or use the same screens to support your presentation with interesting images and fun gifs. You could also consider bringing tablets to your stand that allow visitors to browse your product range. This can double up as a lead capture tool; simply ask visitors for their information via a simple form, saving countless paper printouts and the hunt for a pen with ink.

 

Introduce Engaging Activities

 

The humble Q&A session has its place at an exhibition, but one way to amp up engagement is to introduce activities that bring some fun to the table. Brainstorm exhibition games your prospects can take part in or host a competition — ask those interested to leave their details in exchange for a raffle ticket, then invite entrants back to your interactive exhibition stand at the end of the day for the big prize draw. It’s a great way to get people excited about your brand and capture information while you’re at it. If you don’t have the budget to offer a high-value prize, creating surveys or polling visitors can also work in your favour; offer a discount code or something of value to those who leave their opinion and attendees will be more likely to take advantage, instantly boosting your customer or client base.

 

Think Outside the Box

 

The purpose of your exhibition stand will differ depending on the event you attend and the people you’re marketing to, but there’s no reason you can’t think outside the box to grow your reach and increase brand awareness. A photo booth may not be your first choice for your exhibition stand, but they can significantly increase engagement, and who doesn’t love a photo op? Keep your photo booth on-brand and get permission to share the photos across social media. It’s a great way of showcasing your business’s personality and earning social media shares.

 

Are you looking for ideas for your interactive exhibition stand? Book your free consultation with our exhibition experts today and receive a free 3D mockup of your stand design.

 

 

 

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.
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Our Exhibition Stand Services

Plus Exhibition’s flexible trade show stand hire services are the most cost-effective on the market. You can commission a bespoke stand that’s tailor-made to your specific requirements or hire one of our stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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