Exhibitions and trade shows are hugely beneficial for generating sales and provide businesses with the ideal platform to flex their marketing muscles. It’s vital to attract the attention of as many people as possible and ensure your brand is among the most memorable. In this post, we’ll discuss the importance of innovative exhibition stands and highlight a few examples that could serve you well.
1. Tech-Based Designs
In the digital age, we use a vast range of technology daily, and it’s now something that people expect and find very appealing. With this in mind, it makes a lot of sense to incorporate tech-based displays or features into your stand. The most innovative exhibition stands are the ones that manage to engage and attract the attention of a crowd but remain relevant to the brand. For example, if your company sells insurance, using the space for Virtual Reality gaming doesn’t make a lot of sense — even though it will turn some heads.
Instead, consider the following features, as they offer a simple yet effective way to engage an audience and satisfy the need for technology:
- Creative lighting displays
- Interactive features (touchscreens, tablets, etc.)
- Include QR codes on your display so people can quickly access information on your website.
- Do you have an app? Use it as a quick and easy way to feed information to people at the event.
2. Creative Product Displays
Trade shows are a fantastic opportunity for businesses that are looking to increase sales or announce brand new products soon. However, they are also a very competitive environment. Unless you’re offering something so unique that you simply have no competitors, you’ll need to think carefully about the way you market your products and present them at the exhibition. Innovative exhibition stands offer the freedom to be creative and incorporate ideas that demand attention.
Your products need to be as accessible as possible. But it’s often product displays that lack creativity even amidst some of the most creative exhibition stands. For example, a very modern and minimalistic display stand could use unique shapes and lighting to create an abstract and appealing design. In contrast, a vintage-style brand may want to focus more on a design that shies away from modernism and opt for product displays that offer a sense of nostalgia and familiarity that makes them feel relaxed and at home.
We mentioned above that you shouldn’t assign the majority of your display stand space to something that’s not relevant to your brand, like VR gaming. But that’s not to say the use of games or “gamification” isn’t a brilliant way to intrigue and engage an audience. Many of the most innovative exhibition stands include some competitive feature — no matter how subtle.
Something as basic as a short quiz or game on an interactive screen will provide your exhibition stand with an additional way to attract and maintain the attention of attendees. Video games are known for their addictive qualities, so why not take advantage of it? If you’re looking to kick things up a notch, why not include a leaderboard system with the winner getting a prize at the end of the exhibition. Not only does this ensure that every player will remember your company, but when the winner comes to get their prize, you have another pitching opportunity.
4. Think outside of the Box
When it comes to designing innovative exhibition stands, you should always be “thinking outside of the box.” But you should also think outside of the literal box — as in the typical box-shaped exhibition stand design. As people walk around the exhibition, they will expect to see box-shaped stands with three or four walls. So offer something that breaks the mould in regards to design and layout. If you have a specific idea in mind, you should discuss it with one of our experts, as they have designed and created a range of unique and innovative exhibition stands.
Exhibition stands have advanced significantly in regards to design as well as quality, meaning there’s room to be as creative as possible. It’s crucial for your brand to be represented correctly and for your aesthetic vision to be made into a reality. At Plus Exhibition, we can help you to achieve this and so much more. Our team ranges from exhibition industry veterans to enthusiastic young designers. This combination allows us to create innovative exhibition stands that benefit from many years of experience with modern ideas and tech-savvy designs.
Do you have an upcoming exhibition or trade show? Plus Exhibition has designed innovative display stands for a vast array of sectors, with clients ranging from small businesses to big-name brands such as Google, Apple, Sage and Barbour. Get in touch today to discuss your exhibition stand needs.