4 Innovative Exhibition Stands Ideas For Your Next Event

innovative exhibition stands on display at a business expo show.


Exhibitions and trade shows are hugely beneficial for generating sales and provide businesses with the ideal platform to flex their marketing muscles. It’s vital to attract the attention of as many people as possible and ensure your brand is among the most memorable. In this post, we’ll discuss the importance of innovative exhibition stands and highlight a few examples that could serve you well.

1.  Tech-Based Designs

In the digital age, we use a vast range of technology daily, and it’s now something that people expect and find very appealing. With this in mind, it makes a lot of sense to incorporate tech-based displays or features into your stand. The most innovative exhibition stands are the ones that manage to engage and attract the attention of a crowd but remain relevant to the brand. For example, if your company sells insurance, using the space for Virtual Reality gaming doesn’t make a lot of sense — even though it will turn some heads.

Instead, consider the following features, as they offer a simple yet effective way to engage an audience and satisfy the need for technology:

  • Creative lighting displays
  • Interactive features (touchscreens, tablets, etc.)
  • Include QR codes on your display so people can quickly access information on your website.
  • Do you have an app? Use it as a quick and easy way to feed information to people at the event.

2. Creative Product Displays

Trade shows are a fantastic opportunity for businesses that are looking to increase sales or announce brand new products soon. However, they are also a very competitive environment. Unless you’re offering something so unique that you simply have no competitors, you’ll need to think carefully about the way you market your products and present them at the exhibition. Innovative exhibition stands offer the freedom to be creative and incorporate ideas that demand attention.

Your products need to be as accessible as possible. But it’s often product displays that lack creativity even amidst some of the most creative exhibition stands. For example, a very modern and minimalistic display stand could use unique shapes and lighting to create an abstract and appealing design. In contrast, a vintage-style brand may want to focus more on a design that shies away from modernism and opt for product displays that offer a sense of nostalgia and familiarity that makes them feel relaxed and at home.

3. Gamification

We mentioned above that you shouldn’t assign the majority of your display stand space to something that’s not relevant to your brand, like VR gaming. But that’s not to say the use of games or “gamification” isn’t a brilliant way to intrigue and engage an audience. Many of the most innovative exhibition stands include some competitive feature — no matter how subtle. 

Something as basic as a short quiz or game on an interactive screen will provide your exhibition stand with an additional way to attract and maintain the attention of attendees. Video games are known for their addictive qualities, so why not take advantage of it? If you’re looking to kick things up a notch, why not include a leaderboard system with the winner getting a prize at the end of the exhibition. Not only does this ensure that every player will remember your company, but when the winner comes to get their prize, you have another pitching opportunity.

4. Think outside of the Box

When it comes to designing innovative exhibition stands, you should always be “thinking outside of the box.” But you should also think outside of the literal box — as in the typical box-shaped exhibition stand design. As people walk around the exhibition, they will expect to see box-shaped stands with three or four walls. So offer something that breaks the mould in regards to design and layout. If you have a specific idea in mind, you should discuss it with one of our experts, as they have designed and created a range of unique and innovative exhibition stands. 

Exhibition stands have advanced significantly in regards to design as well as quality, meaning there’s room to be as creative as possible. It’s crucial for your brand to be represented correctly and for your aesthetic vision to be made into a reality. At Plus Exhibition, we can help you to achieve this and so much more. Our team ranges from exhibition industry veterans to enthusiastic young designers. This combination allows us to create innovative exhibition stands that benefit from many years of experience with modern ideas and tech-savvy designs.

Do you have an upcoming exhibition or trade show? Plus Exhibition has designed innovative display stands for a vast array of sectors, with clients ranging from small businesses to big-name brands such as Google, Apple, Sage and Barbour. Get in touch today to discuss your exhibition stand needs.

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.
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Our Exhibition Stand Services

Plus Exhibition’s flexible trade show stand hire services are the most cost-effective on the market. You can commission a bespoke stand that’s tailor-made to your specific requirements or hire one of our stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Happy Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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