Give Away a Holiday and Get a Huge Number of Leads at Your Exhibition

man standing on the banks of a lake

A lot of companies do not realise that a successful exhibition starts months before the actual start date of the show. One of the key factors to an exhibition’s success is promotion, put simply you need to tell everyone that you will be there, and more importantly, why they should visit your stand.

A lot of companies tell people half-heartedly that they will be at exhibition X in 2 months come and visit us on stand 123. But why would a person that is not already planning on visiting you at the show come and see you? Well if you do not give them an incentive to do so the likely hood is they will not unless they are attending the show and your stand is good enough to draw them in (click here to get your free exhibition stand design). This is where giveaways, competitions and promotions come in to play.

You will be surprised at how effective a “win a weeks holiday” or “win a weekend away” competition is at drawing people on to your stand. The great thing about these types of competitions is you can make the entry requirements filling out a form with a set of questions that let you decide whether that person is a serious prospect or not.

So at the end of the exhibition you now have a huge number of lead forms, which have a set of qualifying questions filled in, so all your sales people have to do is go through the forms and get on the phone! And the best bit about running a competition like this is you will always get through to the person you want to when calling, little tricks like this make getting past the gate keeper that little bit easier!

How? When asked what the call is in connection with just say “It is about the free holiday competition they entered”. Who would not take that call?! Make the first phone call just a follow up call to check if they are free on certain dates as the competition has not been drawn yet, then they can have a quick chat about their needs for your companies products and services, they then also have the perfect opportunity for a follow up call to letting them know if they have won or not.  

They may not have won but that doesn’t matter, it has got you through to them on the phone, the lead is now theirs for the taking and you have developed some good rapport!

If you want any advice on your next exhibition just give us a call on 01782 264110, or click here to view our recent exhibition stand designs.

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Plus Exhibition’s flexible exhibition stand services are the most cost-effective on the market. You can commission a bespoke exhibition stand that’s tailor-made to your specific requirements or hire one of our exhibition stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Plus Exhibition specialises in one-off bespoke exhibition stands that can be reused time and again. We supply your custom, bespoke exhibition stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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