How to Choose the Right Materials for Your Custom Exhibition Stand

fabric exhibition stand

There are many things to consider when it comes to designing the perfect exhibition stand. And one of the most important is choosing the right materials.

 

Every exhibition is different, and the companies who attend them will have varying requirements and goals. Therefore the best first step is to take a look at the various custom exhibition stands available, and from there, establish which of them suits your needs and your budget. For example, fabric exhibition stands provide a cost-effective and easy-to-install solution, whereas larger stands offer more in the way of customisation and bespoke design options.

 

In this post, we’ll discuss the various exhibition stand materials and how to decide which is the best fit for you.

 

What Is Your Budget?

 

One of the most important questions to ask yourself when it comes to every aspect of your business is: What is your budget? The funds you have at your disposal are the deciding factor for designing a custom exhibition stand, and your choice of materials will need to fit your budget.

 

Bespoke materials will cost more. But this doesn’t mean you have to settle for something that doesn’t meet your requirements. Once you have established your budget, you can begin to develop a clearer understanding of what you can and can’t afford.

 

What Type of Exhibition Is It?

 

You may be quick to assume that the materials you choose are just a stylistic choice to attract attention. But it’s also vital to use materials that suit the event — and your brand. A good example of this is events that focus on sustainability, which would require you to use sustainable materials. Or if you are attending a corporate exhibition where every aspect of your stand needs to be as bespoke as possible, you’ll find clean, glossy and sleek materials will be a fantastic choice.

 

When it comes to choosing materials, it’s important to remember that while you do want to attract attention, it won’t benefit you to stand out like a sore thumb. Your brand needs to look as though they belong there. Researching exhibition stands from the exhibition’s previous year. Checking out what your competitors are up to is never a bad idea either.

 

Where Is the Exhibition Taking Place?

 

If the exhibition is inside, you will naturally have a lot more flexibility and options with regards to materials. However, if it’s outside — or even partially outside — you’ll need to think more carefully. Bad weather conditions could easily damage your custom exhibition stand beyond repair, or at least force you to dismantle it or move to a less advantageous spot.

 

Either way, choosing materials unsuitable for the elements is a risk. If you have an upcoming outdoor exhibition, it’s vital to choose materials that are waterproof and can also withstand a hefty gust of wind. The last thing you need during a sales pitch is to turn around to see your lovely fabric exhibition stand flying away like an umbrella on a windy day. If your exhibition stand has printed logos, artwork or other branding — you’ll also need to ensure a UV-safe printing process is used to protect it from the sun.

 

Although you may think weatherproofing isn’t too much of a concern if you only use your stand for one exhibition, keep in mind that first impressions are a big deal. While you cannot control the elements, you can certainly prepare for them. And doing so demonstrates to potential customers you’re a company that thinks ahead, prepares for the worst and so can deal with troublesome situations.

 

How Many Times Will You Use It?

 

If you plan to reuse your exhibition at multiple events throughout the year (or longer), you’ll need to choose durable materials. Assembling and disassembling a stand numerous times and the potential risk of damage during transit can both cause wear and tear. Therefore you’ll need to consider sturdy materials if you want your custom exhibition stand to look bespoke at every event. There’s also weight to consider, as you will be transporting it on multiple occasions and your team need to carry and manoeuvre it.

 

For large scale events, such as a product launch at a trade show, you’ll want to go as big and bold as possible when it comes to appearance and budget as this is a prime opportunity to attract the attention needed to make sales. If you’re looking for an option you can regularly use without any of the concerns we mentioned above, look no further than a fabric exhibition stand. They are bespoke, light-weight, crease-free, cost-effective and require minimal assembly — perfect if you’re a regular at events and need a simple yet efficient exhibition stand.

 

Discuss Your Needs with an Expert

 

While some initial research will benefit you and you’ll find your best asset and resource for knowledge will always be an exhibition stand designer. By discussing your requirements and exhibition goals with an expert, they can suggest a design, layout and materials that suit your needs. They will also help you gain a better understanding of the types of stands work best for certain events.

 

 Do you have an upcoming event that requires a bespoke custom exhibition stand? Get in touch today to schedule a free consultation and receive a free stand design.

 

 

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.
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Our Exhibition Stand Services

Plus Exhibition’s flexible trade show stand hire services are the most cost-effective on the market. You can commission a bespoke stand that’s tailor-made to your specific requirements or hire one of our stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

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Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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