There are many things to consider when it comes to designing the perfect exhibition stand. And one of the most important is choosing the right materials.
Every exhibition is different, and the companies who attend them will have varying requirements and goals. Therefore the best first step is to take a look at the various custom exhibition stands available, and from there, establish which of them suits your needs and your budget. For example, fabric exhibition stands provide a cost-effective and easy-to-install solution, whereas larger stands offer more in the way of customisation and bespoke design options.
In this post, we’ll discuss the various exhibition stand materials and how to decide which is the best fit for you.
What Is Your Budget?
One of the most important questions to ask yourself when it comes to every aspect of your business is: What is your budget? The funds you have at your disposal are the deciding factor for designing a custom exhibition stand, and your choice of materials will need to fit your budget.
Bespoke materials will cost more. But this doesn’t mean you have to settle for something that doesn’t meet your requirements. Once you have established your budget, you can begin to develop a clearer understanding of what you can and can’t afford.
What Type of Exhibition Is It?
You may be quick to assume that the materials you choose are just a stylistic choice to attract attention. But it’s also vital to use materials that suit the event — and your brand. A good example of this is events that focus on sustainability, which would require you to use sustainable materials. Or if you are attending a corporate exhibition where every aspect of your stand needs to be as bespoke as possible, you’ll find clean, glossy and sleek materials will be a fantastic choice.
When it comes to choosing materials, it’s important to remember that while you do want to attract attention, it won’t benefit you to stand out like a sore thumb. Your brand needs to look as though they belong there. Researching exhibition stands from the exhibition’s previous year. Checking out what your competitors are up to is never a bad idea either.
Where Is the Exhibition Taking Place?
If the exhibition is inside, you will naturally have a lot more flexibility and options with regards to materials. However, if it’s outside — or even partially outside — you’ll need to think more carefully. Bad weather conditions could easily damage your custom exhibition stand beyond repair, or at least force you to dismantle it or move to a less advantageous spot.
Either way, choosing materials unsuitable for the elements is a risk. If you have an upcoming outdoor exhibition, it’s vital to choose materials that are waterproof and can also withstand a hefty gust of wind. The last thing you need during a sales pitch is to turn around to see your lovely fabric exhibition stand flying away like an umbrella on a windy day. If your exhibition stand has printed logos, artwork or other branding — you’ll also need to ensure a UV-safe printing process is used to protect it from the sun.
Although you may think weatherproofing isn’t too much of a concern if you only use your stand for one exhibition, keep in mind that first impressions are a big deal. While you cannot control the elements, you can certainly prepare for them. And doing so demonstrates to potential customers you’re a company that thinks ahead, prepares for the worst and so can deal with troublesome situations.
How Many Times Will You Use It?
If you plan to reuse your exhibition at multiple events throughout the year (or longer), you’ll need to choose durable materials. Assembling and disassembling a stand numerous times and the potential risk of damage during transit can both cause wear and tear. Therefore you’ll need to consider sturdy materials if you want your custom exhibition stand to look bespoke at every event. There’s also weight to consider, as you will be transporting it on multiple occasions and your team need to carry and manoeuvre it.
For large scale events, such as a product launch at a trade show, you’ll want to go as big and bold as possible when it comes to appearance and budget as this is a prime opportunity to attract the attention needed to make sales. If you’re looking for an option you can regularly use without any of the concerns we mentioned above, look no further than a fabric exhibition stand. They are bespoke, light-weight, crease-free, cost-effective and require minimal assembly — perfect if you’re a regular at events and need a simple yet efficient exhibition stand.
Discuss Your Needs with an Expert
While some initial research will benefit you and you’ll find your best asset and resource for knowledge will always be an exhibition stand designer. By discussing your requirements and exhibition goals with an expert, they can suggest a design, layout and materials that suit your needs. They will also help you gain a better understanding of the types of stands work best for certain events.
Do you have an upcoming event that requires a bespoke custom exhibition stand? Get in touch today to schedule a free consultation and receive a free stand design.