A Few Exhibition Industry Secrets
With over 34 years in the exhibition and print industry Plus Display and Plus exhibition Stands decided to share a few “trade tricks” gained during trade and exhibition events. They have noticed that competition and the way companies communicate has changed dramatically in a few short years and are unrecognizable from 10 years ago let alone 34!
Plus Group advises focus on the exhibit graphic display. Tom Bristow, Sales development manager of the exhibition stand company says, “first impressions count, a display stand at any exhibition must make a statement, attract the eye and be memorable”. You only have about 2 to 3 seconds to attract the interest of a potential passing customer. The aim is to get their attention and rouse their curiosity in your company and its services. The entire graphic display acts as an instant snap shot advertising your business its ethos, quality and potential and existing clients will make assumptions based on those first few seconds of looking at your exhibition stand.
So does that mean your marketing budget needs to be big to have an impressive display stand? Tom thinks not! It’s more to do with the design of the exhibition stand. Spending more is not always the way to produce a better result. If you only have a small budget it is possible to make a mighty impression if designed right! That’s why we provide a free exhibition stand design service to show what can be achieved.
To make a first and lasting impression, you need to plan, brain storm and think carefully about the reason, message and content of your exhibition displays. The design can be left to Plus. An eye-catching exhibition stand is a prerequisite, but it’s just as important to include the correct suitable amount of information, not too much or too little or your potential client will walk on by! The useful content should only be enough to let people know; in a headline; who you are and what you do period! Too much and it just looks busy or you provide all they need to know with no interaction. As the old stage saying goes keep them wanting more, too little and it won’t be enough to entice them on to your trade stand.
Plus exhibition stands, design and manufacture an exhibition stand that is custom built yet has inbuilt modular features. The stands are designed to be portable and reconfigurable. The multi use hardware requires no specialist knowledge. No tools are required to construct the display stand allowing a client to self build if they so wish. Any budget, stand size and graphic display are catered for with this unique system. The robust seamless graphics are reusable in various configurations. Integrated LCD screens and TV mounts along with standard shelving is available literally off the shelf. As part of their build and dismantle service comes their free framework hire offer which is very cost effective for those requiring a complete project managed service.
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