A Few Exhibition Industry Secrets

tricks of the trade

A Few Exhibition Industry Secrets 


 

With over 34 years in the exhibition and print industry Plus Display and Plus Exhibition Stands decided to share a few “trade tricks” gained during trade and exhibition events.  They have noticed that competition and the way companies communicate has changed dramatically in a few short years and are unrecognizable from 10 years ago let alone 34!

Plus Group advises focus on the exhibit graphic display.  Tom Bristow, Sales development manager of the exhibition stand company says, “first impressions count, a display stand at any exhibition must make a statement, attract the eye and be memorable”. You only have about 2 to 3 seconds to attract the interest of a potential passing customer. The aim is to get their attention and rouse their curiosity in your company and its services.  The entire graphic display acts as an instant snap shot advertising your business its ethos, quality and potential and existing clients will make assumptions based on those first few seconds of looking at your exhibition stand.

So does that mean your marketing budget needs to be big to have an impressive display stand?  Tom thinks not! It’s more to do with the design of the exhibition stand. Spending more is not always the way to produce a better result. If you only have a small budget it is possible to make a mighty impression if designed right! That’s why we provide a free exhibition stand design service to show what can be achieved.

To make a first and lasting impression, you need to plan, brain storm and think carefully about the reason, message and content of your exhibition displays. The design can be left to Plus. An eye-catching exhibition stand is a prerequisite, but it’s just as important to include the correct suitable amount of information, not too much or too little or your potential client will walk on by! The useful content should only be enough to let people know; in a headline; who you are and what you do period! Too much and it just looks busy or you provide all they need to know with no interaction. As the old stage saying goes keep them wanting more, too little and it won’t be enough to entice them on to your trade stand.


 

Our exhibition stand builders will design and manufacture an exhibition stand that is custom built yet has inbuilt modular features. The stands are designed to be portable and reconfigurable. The multi use hardware requires no specialist knowledge. No tools are required to construct the display stand allowing a client to self build if they so wish. Any budget, stand size and graphic display are catered for with this unique system. The robust seamless graphics are reusable in various configurations. Integrated LCD screens and TV mounts along with standard shelving is available literally off the shelf with their standard packages. As part of their build and dismantle service comes their free framework hire offer which is very cost effective for those requiring a complete project managed service.

For an exhibition stand design or consultation on your next exhibition stand just fill in the form here: Click here for form

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.
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Our Exhibition Stand Services

Plus Exhibition’s flexible trade show stand hire services are the most cost-effective on the market. You can commission a bespoke stand that’s tailor-made to your specific requirements or hire one of our stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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