Trade shows and other events are a vital opportunity for businesses to reach a wider audience and establish themselves as a memorable brand. There are several creative ideas for exhibition stands that can separate you from the crowd and attract the attention of your target market. In this post, we’ll take a look at a few of the ways you can ensure that your exhibition stand will engage and appeal to the masses.
1. Choose an On-Brand, Exciting Design
When it comes to the aesthetic design of your exhibition stand, you should always be looking to present an accurate representation of your brand. What does this look like in practice? It means your brand’s colours, logos, fonts and anything else that represents your business should be present. This will make sure that your loyal customers will be able to spot you from afar, while others will quickly become aware of your company’s unique style. The benefit of this is that if your exhibition stand is on-brand but looks a bit dull, it might be time to rethink your branding strategy.
2. Get Ideas for Exhibition Stands from the Experts
If you want the best advice on a subject, it’s always best to ask the experts! If you lack ideas for exhibition stands, whether in terms of its design or features, you’ll benefit from seeking the assistance of someone for whom exhibition stands are their bread and butter. At Plus Exhibition, we offer a free no-obligation consultation, after which we’ll mock up a FREE stand design that accommodates all your aesthetic and practical needs and shows you exactly what your exhibition stand could look like.
3. Don’t Be Afraid to Get Creative
If you’re looking to attract the attention of as many attendees as possible, you’ll want to be as creative as possible with your custom exhibition stand. While this may sound like an obvious point, many business owners opt to stick with what they know, rather than try new things and embrace more creative techniques. One of the best ways to embrace creativity is to get online and do a bit of research. Take a look at what the big brands are implementing and replicate the aspects you like — while sticking to your budget, of course.
4. Ensure That the Layout Suits Your Needs
It helps to think of your exhibition stand as a direct invitation for attendees to come and see what you have to offer, much like a shop window. Therefore, it’s essential to achieve a look and feel that suits your needs and those of your potential customers. When it comes to layout, design a stand that helps you to achieve your goals. If you aim to get lots of foot traffic, you may want to go with a larger open space that can accommodate more people. If your goal is for your team to interact more intimately with attendees, you’ll need a layout with areas that encourage guests to stop for a chat, perhaps with comfortable furniture to sit on and have a conversation or wait.
5. Bring the Right People
Business exhibitions are a brilliant opportunity for face-to-face interaction with potential customers — and that’s so much better than emailing back and forth or speaking on the phone. With that said, not every employee will have the confidence to speak authoritatively to attendees or the gift of the gab to make an on-the-spot sale.
If you want to make the most of your time at a business event, you need to put together a well-prepared team with fantastic interpersonal skills. With so much information to absorb, it’s often the engaging and enjoyable conversations that people remember the most. If your team can attract and maintain the attention of exhibition guests, it will do nothing but great things for your brand.
6. Giveaways and Competitions
If you’ve ever been to a trade show or exhibition, you will have undoubtedly come away with a variety of freebies, but these items either get left behind or end up tucked away in a drawer. If you are planning to attract attention by giving away promotional freebies, it’s essential to make sure that they are relevant and unique enough to intrigue attendees.
Another great idea is to run competitions throughout the day. You can also promote these in advance on social media to create excitement and a sense of urgency for people to seek out your exhibition stand.
7. Embrace Technology
When you consider how crucial technology is to both the business world and everyday life, it makes sense to implement tech into your exhibition stand. This is a great choice if you’re currently lacking ideas for exhibition stands and are looking for ways to engage your audience. A custom exhibition stand will give you the freedom to include monitors, audio equipment and iPads or tablets. Using tablets can help attract passers-by and attract attention to your stand by offering a more hands-on, interactive experience.
8. Update Social Media before and during the Event
Social media is the most efficient tool at your disposal for telling all your followers that you will be attending the event, where your booth will be situated and any other information they need to know. Use relevant event hashtags and you’ll also reach those attending the exhibition who aren’t following you — you might earn a nice side of follower growth in the process. Regularly updating your various social media channels in the build-up to the event will ensure that anyone attending is aware of your presence, boosting the chance they’ll make an effort to check out your booth.
One of the best ways businesses are utilising social media at trade shows and events is by posting live updates. This provides attendees — as well as anyone not attending but taking an active interest — with an up-to-date timeline of everything going on at the exhibition. If a member of your team manages your company’s social media, they will be the best person for the job, as they will have experience posting content that grabs the attention of followers and receives the most social media engagement.
Do you have an upcoming trade show or event and need ideas for exhibition stands? Plus Exhibition specialises in the design and creation of bespoke exhibition stands. Get in touch today to get your very own free exhibition stand design.