5 Festive Exhibition Stand Ideas for Christmas Events

Concert crowd. Winter family event background

Implementing a theme is a fantastic way to appeal to a broader audience and capitalise on a specific holiday or occasion. So, with Christmas right around the corner, why not make the most of the good cheer with a festive exhibition stand?

The festive season is a crucial period for businesses in every sector. For some, it’s an opportunity to make the most of seasonal sales, whereas for others it can be quieter and less profitable. Either way, marketing is essential to ensure your company prospers this Christmas and throughout the winter. So if you have any upcoming exhibitions or trade shows, now’s the time to start planning.

1. Seasonal Branding

Although a festive exhibition stand will definitely benefit from a Christmas theme, it’s crucial to remember the importance and effectiveness of branding. No matter what time of year it is or the special occasion you’re celebrating, an “on-brand” exhibition stand is essential. A brilliant way to gain maximum benefit is a festive exhibition stand design that maintains recognisable aspects of your branding but with a Christmas twist or features relating to the festive season.

A festive theme could be something as simple as changing the colourway to suit a Christmas theme (red, green and white) or discreet details like putting a Christmas hat on your logo. Committing to a fully-festive exhibition stand is a great way to embrace the holidays. But you should always keep in mind you’re trying to appeal to an audience with varying lifestyles and beliefs. If you’re stuck for ideas or want to discuss your requirements with one of our experts, don’t hesitate to get in touch.

 2. Make Good Use of a Christmas Tree

Although putting a Christmas tree in your festive exhibition stand is by no means a new or innovative idea, making it an interactive feature — rather than a decoration — is a creative way to engage passersby. For example, hanging marketing baubles from the tree is a great way of giving attendees something to look at, while offering your company a way to market via images and QR codes. You could also use them to promote any sponsors, offers, competitions or specific information you want people to be abundantly aware of.

And, of course, a Christmas tree is the perfect place to put presents or hang freebies…

3. Festive Freebies!

If you’ve ever been to an exhibition, you will have undoubtedly gone home with one or two freebies. Giving away freebies is a simple and effective way to increase the number of people who visit your exhibition stand and improving your chances of gathering new leads. But it’s crucial to choose branded freebies that are unique and interesting, rather than dull and uninspiring freebies (such as pens) that aren’t memorable.

Edible freebies are always fun at Christmas, such as branded cupcakes, shortbread tins or sweets. You could also consider productive items such as notebooks and organisers or useful gadgets like power banks and Bluetooth headphones. Commemorative apparel like t-shirts is also very appealing as it’s a great way to remind yourself and others that you attended an event. These freebies are even more popular if they have a great festive design. You could offer a t-shirt to people who sign up for a FREE consultation, your mailing list or whatever call to action you’re looking to achieve.

 4. Use Lighting to Your Advantage

Lighting is a vital aspect of any exhibition stand as it contributes to the aesthetic appeal of the design, the atmosphere and mood — as well as the fact good lighting can make a space look much larger. Fortunately, one of the key features of a festive exhibition stand — or anything with a Christmas theme — is “magical” lighting.

Christmas lights are a fantastic way of creating an environment that instantly feels festive and welcoming. They also highlight important areas of your exhibition stand (such as graphics or products) and add light to areas that are too dark or dull.

Do you have an upcoming event and think a festive exhibition stand is the perfect marketing choice over the Christmas period? At Plus Exhibition, we design and manufacture bespoke exhibition stands for a vast range of sectors to suit both conventional and special occasions. Get in touch today to schedule your FREE consultation and stand design.

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.
FREE Friendly Expert Advice
FREE 3D Visual of Your Stand
FREE Personalised Quote

Recent Exhibition Stand Projects

Hear From Our Satisfied Clients

Our Exhibition Stand Services

Plus Exhibition’s flexible trade show stand hire services are the most cost-effective on the market. You can commission a bespoke stand that’s tailor-made to your specific requirements or hire one of our stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Happy Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

Close Menu
×

Cart

Request Free Consultation

  • This field is for validation purposes and should be left unchanged.