12 Month Exhibition Plan Part 2

stop wasting time

So your show is complete, and after a good long sit down to rest your weary legs, you are motivated, ready and rearing to go to reap the rewards of those long hard days on your stand! Well, my advice would be to just slow yourself down, you are going to need to have patience.

No one that attends an exhibition is going to pick the phone up the next day and place a huge order, this may happen once in a blue moon, but it certainly is not the usual practice. You have a hard few months ahead of you. So take notice of these next steps and don’t get disheartened 2 weeks down the line when you are still searching for that first order!

1 Week After the Exhibition

Sit down and go through all your leads thoroughly. And I mean thoroughly. Do not just go through and add the total leads you have and think the exhibition was a success just because you got 220 leads! You need to collate them in to groups of priority. This is why I always say it is crucial to write as much information down at the exhibition as you possibly can. You are never going to remember if James Baker from company X is a high priority lead unless you have made notes, you may remember one or two…but not 225.

2 Weeks After the Exhibition

It is time to start contacting your leads, pay special attention to your high priority leads. Be courteous and concise on the phone; don’t jump in straight away asking for orders. Like the rabbit and the hare, take your time and in the end you will come up trumps.

3 Weeks After the Exhibition

Once you have made initial contact with all your leads you need to start developing an individual plan for all of your key leads. These need to be tailored and treated as total individuals, so that the lead feels like they are being treated as an individual. If you roll out a plan to do A, B and C to all of the leads they will see it coming a mile off, and your return on investment will really take a hit.

2 Months After the Exhibition

Sit your team down and go over everything that you have so far. Recap on strategies and get them to read everything back to you, ensure they understand the importance of treating individuals as such and making them feel special. At this stage it is also a good idea to go through all the costs with your team and work out where you are financially, this reinforces the importance of converting those leads!

4 Months After the Exhibition

Now you can get a clearer picture on your return on investment, you may still have some sales in the pipeline but you can get a good indicator as to whether the show as a success or not.

6 Months After the Exhibition

Time to sit down and assess the entire exhibition, where you think it could be improved, what you did well, could a slightly different stand design help etc. Ensure you go through every little piece so that you can improve at your next exhibition!

That is it, you are done. All there is left to do now is go through and do it all again!

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.

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Our Exhibition Stand Services

Plus Exhibition’s flexible exhibition stand services are the most cost-effective on the market. You can commission a bespoke exhibition stand that’s tailor-made to your specific requirements or hire one of our exhibition stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Plus Exhibition specialises in one-off bespoke exhibition stands that can be reused time and again. We supply your custom, bespoke exhibition stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
Auto Guru exhibition stand
BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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