12 Month Exhibition Plan Part 1

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Have you ever taken on the role of coordinating an exhibition for your company? If you have, you will know it is a daunting task and without a clear idea of what you need to do, you can find yourself in a bit of a pickle!

Well luckily for you I have written a very brief twelve-month plan of the absolute key stages to your exhibition planning and what to do afterwards! Six months before and six months after, follow these steps to ensure success at your next exhibition!
 

Six Months Prior to the Exhibition

At this stage you may think you have all the time in the world and will leave it another few months before you start your preparations, do not fall in to that trap! 6 months before you want to set out your objectives for the event, ensuring they are smart objectives and achievable. You then want to agree a budget, this needs to be specific not between five and ten thousand pounds. Set a top limit and work to that. Then finally book your floor space.

From the very start of the six months build up you want to be leveraging all forms of contact (social media, email, phone even direct mail if your budget allows). Contact everyone and anyone that you want to attend the exhibition. If you do not ask the right people to come and see you, why would they?

There is not really a thing as too much contact when it comes to advertising your exhibition, but in the last two to three weeks you want to contact people almost daily to ensure you are right at the front of their mind when the big day arrives! 

Four Months Prior to the Exhibition

You need to start your stand design preparations. Ensure that throughout the entire stand design process you and your stand design company are aware of your objectives, this way you can make sure you that your stand will help you deliver against your objectives. If you do not pay attention to them, your stand could actually hinder and not help you!

Two Months Prior to the Exhibition

You need to have your stand designs completed and approved ready for production. You then need to confirm your flooring options (carpet etc.), your furniture, TV or multimedia rentals and anything else you will be having on your stand.

Four Weeks Prior to the Exhibition

It is time to ramp up your promotion. This is the perfect stage to schedule on stand meetings with clients and prospects you know will be attending, and continue with your other forms of contact. Start to pay more attention to follow ups with people who have expressed any kind of interest.

Two Weeks Prior to the Exhibition

Make sure everything is in place. Double check with all suppliers that everything is on track, you do not want to turn up on the day and realise you have forgotten to organise the TV you need to do your presentations on! You may be surprised what has slipped through the net or has got lost in an email!

One week Prior to the Exhibition

Run through everything with your staff, train them if necessary. Decide who will be on the stand at what time and give them as much useful information you can to help them on the day. Remember your staff will be representing the company and ultimately the success or failure of the exhibition lies with them!

Time for your show…

Relax and enjoy it. No one wants to talk to the person nervously waiting on the stand wondering if six months of planning is going to be worth it. Speak to people, entertain people, there is nothing worse than the yet another dull boring conversation at an exhibition…as trust me, people will be having a lot of them. 

Part two to follow, where I will show you the key stages to your exhibition follow up! 

Need your very own exhibition stand design? We offer a completely free, no obligation design service. Follow this link for more details! 
 

https://www.plus-exhibitionstands.com/free-exhibition-stand-design/

Plus Group

Plus Group

Tom Bristow is the Managing Director of The Plus Group and has worked in the exhibition industry for over a decade. He is passionate about the service his company provides and he eats, breathes and sleeps everything exhibitions.
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Plus Exhibition’s flexible trade show stand hire services are the most cost-effective on the market. You can commission a bespoke stand that’s tailor-made to your specific requirements or hire one of our stands on a recurring or one-off basis. Our custom hire service is fully project managed from start to finish and includes free exhibition stand rental, as well as expert installation and dismantling of your equipment.

Our exhibition stand design company specialises in one-off bespoke stands that can be reused time and again. We supply your custom stands with full design and build services, including a free consultation and 3D render that shows what your stand will look like. You can rest assured that it will meet all your requirements.

Invest in a self build solution and plan for cost savings. Commissioning a bespoke, self build exhibition stand will maximise your opportunities to increase sales, while minimising the cost of attending shows. Our stands are designed to be super durable, easy to set up and will pack down as small as possible, for convenient transportation and storage. We include training in setting up your stand if required.

You can benefit from our free hire plan. It is the most cost-effective exhibition stand rental scheme on the market. You only pay for your graphics and the installation and dismantle service, as we loan you the stand hardware completely free of charge. However big or small your stand is, hardware hire from us is still free. There are no strings attached or ongoing commitments, and our rental plan can save you up to 75% on the cost of exhibiting at further shows. As the installation and dismantle is done for you, all you need to do is show up and exhibit.

Quinn bespoke exhibition stands
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BDO exhibition stand

Pricing Guide

We can provide you with a rough price over the phone when you fill in our simple quotation form, or you can take advantage of our free 10-minute consultative phone call. We can then provide a free 3D render of your proposed stand and supply an in-depth no obligation quotation video. The exact cost of your stand will depend on the setup, and whether you choose to hire a stand on an ongoing basis or commission a self-build stand for reuse and storage.

Standard Packages

Our standard packages include every element you need to for a complete display, from professional installation and breakdown to the hardware, custom graphics, lighting and flooring. You won’t have to worry about a thing; one of our experienced project managers will be on hand to take care of everything, including the necessary health and safety documentation and admin.

What Our Clients Say

We’ve worked with a range of brands to create unique designs that do all the heavy lifting at your exhibition, so all that’s left for you to do is provide a welcoming smile to the visitors inevitably flocking to your stand. Our clients include small start ups as well as multinationals such as Sainsbury’s, Google, Specsavers and Apple.

Here’s what our clients say about us:

Racoon Exhibition Stand Review

I was going to drop you an email…it was on my to do list J find attached a few pics but I will let you have some more when I get them. If you could let me have yours too that would be great, thanks.

I wanted to email you because I have to say I am very impressed with your company…

Auto Guru Exhibition Stand Review

Our whole team is very happy with the stand. Thumbs up to the guy who built our stand and you of course.

I attached one of the photo that I took on Day 1, it would be great if you can share it on your social media page…

Quinn Building Products Exhibition Stand Review

I just wanted to say a massive thank-you for your help with the creation of our stand! We were very pleased with the way it turned out and the professionalism and support we got from you all when we were working on the design of it. Also to Jamie and his team for doing an excellent and extremely tidy job of erecting it…

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